Content Strategy & Copywriting

What is a content strategy?

A content strategy is devised to create informative and interesting content relevant to your business and customers. This engaging content is curated to cover a range of topics that are searchable and shareable, and is optimised so that search engines find and rank it.

As your customers search Google for information they will now find your content, engage with it, and hopefully share it, creating backlinks to your website to drive further engagement. This also enables Google and other search engines to confirm that the user has found what they are searching for, and that these topics and content are relevant to your business. This in turn will help you climb higher in search rankings.

So why do you need one?

Ultimately, a well designed and executed content strategy will help you get paying customers to your website for free. It will also reduce the cost of online advertising, as search engines will already rank your content, and will therefore charge you less per click. A good content strategy and a fast and optimised website is a necessary foundation if you are looking to do any online advertising.