Social Media Management & Advertising
Social media accounts and the way they are managed can make a huge difference to a business and its online presence. However, many businesses don’t realise how necessary social media accounts are when it comes to online business and SEO.
In Google’s eyes, the more social media platforms that link back to your website the better. After all, social media sites are popular high ranking sites that can link back to your website increasing its authority. This (with some caveats involved) helps to prove that your website is legitimate, trustworthy and is open to being on social networks.
Once you have these setup, it’s not difficult to connect them up to your blog/newsfeed. Now every time you publish a blog, it gets published in multiple locations, getting your brand and post in front of more people – and it’s free!
Once you know specific things work on social media, you can start to advertise on there. In fact, social media is a great place to advertise. It’s cheaper than most platforms and there are a plethora of targeting options to choose from. Used properly, these can get you in front of your exact target audience for (in some cases) a third of the cost of a click on Google.
