Aegean Sailing Holidays

https://www.aegeansailingholidays.com

Brief

SEO Website Designers were asked the best way to increase the number of enquiries for this small sailing holiday company operating out of Aegina, an island just south of Athens in Greece. SEO Website Designers discussed the companies objectives and came up with a strategy to increase enquiries as required within very tight budgetary constraints.

Proposal

The proposed solution was to optimise the website to rank higher in organic search (on search engines) as this can be done on a shoestring budget. This involved re-writing most of the content, creating pages which will rank for specific search terms, and doing a quick re-skin to update the design of the site.

We then created a short enquiry form to encourage visitors to submit the dates they were looking to travel. This was designed to open up an initial line of communication with potential customers and get more enquiries coming in. These leads can then be followed up by the travel company.

Outcome

After only a few months, the website was ranking for hundreds of relevant keywords that it was not ranking for before. It ranks on page one for key search terms like ‘sailing holidays in Greece’, and ‘greek islands sailing holidays’ in the UK, USA, Canada, Greece, Ireland and many more countries. The site also received a huge increase in traffic of over 400%.

Before the optimisation, re-design and short form implementation, the website was receiving very few enquiries a year and these were mostly from people who knew the owners. Within a year Aegean Sailing Holidays was seeing on average two to three enquiries a week coming in from organic search on the short form that had been added, a huge increase difficult to quantify in percentages.