SEO (Search Engine Optimisation)
Search engine optimisation (SEO) is a way to help Google and other search engines rank your website. This makes it easier for your visitors/customers to find the content they are looking for.
Google uses many factors to rank websites including but not limited to; page loading speed, usability on all devices, keywords, site structure, specific markup, word count, content quality, relevance, analytical factors like bounce rate, time on page, and many more.
Unfortunately, many website designers do not think about these things when designing your website. We make sure the website is optimised with SEO top of the priority list. That way you can build your content on solid foundations and ensure you are getting the maximum amount of free traffic possible.
So why do you need it?
The bottom line is, if you optimise your website for search engines, more people will be able to find your business for free. It will also reduce the cost of online advertising if you do want to pursue this, meaning your overall advertising budget will be much less.
A fast, fully optimised website is becoming more and more necessary if you are looking to do any online advertising in future.